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Profile - Design Philosophy

Philosophy
Tazeen Hasan creates a niche in fashion with her sleek, structured silhouettes that are smart, elegant and which can take you breezing in from work to an afternoon tea to a party, dinner, even a mehndi.

Clients
My clientele consists of both working women as well as housewives. They are fashion able, trendy women who are very conscious of their appearance. They know how they want to look and my line definitely caters to their demands.

Pakistani fashion boutiques
Pakistani / Indian womenswear & embroidered dresses

The Difference
My designs are simple, classy, sophisticated and above all very wearable. A combination of cut and embroidery gives style but it should be wearable too. I focus a lot on finishing which is so important.

Appearance
I design my cuts with people from real society in mind and not just models. We should not accentuate our heavier parts. Instead of wearing a close fitted shirt which mostly does no good for our appearance, we must try to wear clothes which make us look smart and in control of ourselves. As for many of my clients, I am very critical about how they dress. I would never sell an outfit if it is not going with their personality. In fact, I groom my clients too and sell an outfit which suits them best.

Pakistani bridal dresses
salwar kameez & lehnga choli

Color palettes
I do not follow a particular norm, instead I go by the International fashion scene and moods. As long as an outfit is beautifully tailored, finished well, uses a good fabric, it is rated high on the selling scale – color is no criteria.

About style
Basically a person is born with it. You cannot acquire it. It is within you and style is reflected outwards. Yes, a person can groom oneself and look stylish & trendy but style is really something you are born with.

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